The Art of Ideas by William Duggan

Author:William Duggan
Language: eng
Format: epub
Tags: BUS019000, Business & Economics/Decision-Making & Problem Solving, BUS063000, Business & Economics/Strategic Planning
Publisher: Columbia University Press
Published: 2019-11-18T16:00:00+00:00

- what is the idea

- how does it work

- how does it address the problem

- what are the next steps to put this into action

If you are in a group and looking to innovate, lead a discussion around the precedents - this is different from brainstorming where you throw out solutions. Here you state precedents that might serve as a piece of a solution. The Art of Ideas is based on the parts of your problem and inspiration that addresses each one. It is combinations of what has worked before.

What if you don't come up with any ideas?

In our experience, if you go through the steps of breaking down the problem into elements, thoroughly searching for precedents, and then working to combine these precedents through an insight matrix - you will come up with at least one idea. The process itself unlocks new ways of thinking about your problem and draws on diverse input into potential solutions. But still, it is possible that the idea you come up with is just not sound enough to solve the problem. After all, we cannot solve every problem on earth. If we could, we would live in a paradise, not the world as we know it. Even so, we recommend going back to the search or breaking the problem down even further. Take one element as your problem and work to develop ideas that solve that one piece of the problem. Then, go back and do the same for your other elements. Look for more inspiration to your problem.

Don’t forget to stop and take a break, to let your mind wander away from what you have found.

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