Strategic Planning for Public and Nonprofit Organizations by John M. Bryson

Author:John M. Bryson
Language: eng
Format: epub
ISBN: 9781119071617
Publisher: Wiley
Published: 2017-12-26T11:11:45+00:00

The Five-Step Process

One useful approach to strategy development involves a five-step process, in which planners answer five questions about each strategic issue. (The approach is adapted from one developed by the Institute of Cultural Affairs; see Spencer, 1996.) The questions themselves should be adjusted depending on which approach to strategic issue identification was used.

What are the practical alternatives, dreams, or visions we might pursue to address this strategic issue, achieve this goal, or realize this idealized scenario?

What are the barriers to the realization of these alternatives, dreams, or idealized scenarios?

What major proposals might we pursue to achieve these alternatives, dreams, or idealized scenarios directly or to overcome the barriers to their realization?

What major actions (with existing staff within existing job descriptions) must be taken within the next year (or two) to implement the major proposals?

What specific steps must be taken within the next six months to implement the major proposals, and who is responsible?

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