Sell To Survive by Grant Cardone

Author:Grant Cardone
Language: eng
Format: azw, epub
Published: 2011-01-24T05:00:00+00:00

I remember when the Hummer H2 first came out. I was so excited after I'd seen one that I immediately called up a Hummer dealership because I wanted to buy one. I didn't need a Hummer, but I wanted one, and I wanted it now! A salesperson answered the phone and I asked how much a Hummer was. He told me that he couldn't give me a price over the phone. I asked if there was something wrong with him because I'd just called for a price and he'd stated that he couldn't tell me. He said it was a company policy not to give prices over the phone. Wow! What a policy! This Hummer dealership has a policy in place that prevents people from purchasing anything! He then told me that the policy was there to prevent people from shopping price over the phone and going to a competitor. I hadn't even been thinking about shopping a competitor until he planted the seed in my mind. "Hmmm. Maybe I should shop the price…" I wondered why the Hummer dealership bothered to advertise their phone number if they weren't willing to answer questions.

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