Save the Cat! by Blake Snyder

Author:Blake Snyder [Snyder, Blake]
Language: eng
Format: epub
ISBN: 9781932907001
Publisher: Michael Wiese Productions
Published: 2005-05-25T07:00:00+00:00

Each of these specialty presentations resulted in a million-dollar sale. And headlines in Variety the next day noted the marketing innovations and the bidding war both inspired. For our part, we always devised these because we were genuinely enthusiastic about our script, and wanted to get the reader in the mood —just like a good marketing campaign gets a nationwide audience in the mood to see a summer blockbuster. It's a truism that the easiest people to sell are salesmen. I am a sucker for a great campaign of any kind. And so are the executives in Hollywood. They like a good show as much as the next person and are more likely to applaud the effort. Besides, we had a ball doing it!

Of course this kind of marketing is oldhat now. No one does these little tricks anymore. It's doubtful this type of selling will come back. Too many scripts that were bought did not get made and the spec script craze has died. Studios nowadays don't like to be that out of control when it comes to bidding on scripts, so they don't get into bidding wars as often or as eagerly as they used to. But it was fun while it lasted! Who knows what the next innovative tactic will be — via the Internet maybe? — to get the attention that will set your script apart in the crowd. After all, this is a business that still likes special effects, surprise, and showmanship.

IT IS WHAT IT IS

Okay. Last words on the entire subject. I am a little teary about ending this book. It's been fun to write and I hope that in some way it's been helpful to you. I have been honored to be a part of this business from the time I was a very little kid. I've had great adventures, lots of truly creative moments, and met some of the most amazing people. It's been a great ride.

I've also been faced with terrible self-doubt and self-recrimination. You get bumped in this business, and want to throw in the towel from time to time. But if it's in your blood, like it's in mine, you learn to persevere. And you get as much education from failure as success. If you keep trying and stay focused, you can have any prize in the firmament. All you have to do is keep working at it, have a great attitude, and know that today just might be "the day. "

Right before Colby Carr and I ever sent a script out, gave it to our agent, or to the producer, we had a little saying to take the sting away. We knew that we had done our best. With Colby, as with all my writing partners, we work hard for the money. And we are harder on ourselves than any critic could possibly be. Just before we dropped that script in the mail or surrendered it to the messenger, Colby and I would say: "It is what it is.

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