Running For Local Office For Dummies by Dan Gookin

Author:Dan Gookin [Gookin, Dan]
Language: eng
Format: epub
ISBN: 9781119588245
Publisher: Wiley
Published: 2019-09-04T00:00:00+00:00

Connect with Your Audience

“Did you hear that the Prince of Wales will be the next King of England?” said no one in the UK ever. That’s because the British know the royals and the line of succession. Minus a few historical surprises, the players are obvious.

In the United States, no one knows you’re running for local office until you announce. Not everyone will be aware you’re running even as you’re doing so. A clutch of voters may not know an election is being held until the day before. Therefore, the first goal of campaign communications is to connect with your audience.

This section assumes that you have already crafted a message and have branding in place. If not, refer to Chapter 10.

Refer to Chapter 7 for information on how to discover who votes in an election.

Refer to Chapter 11 for details on setting up meet-and-greets and scheduling appointments to meet with various organizations.

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