Quality Investing: Owning the Best Companies for the Long Term by Lawrence A Cunningham
Author:Lawrence A Cunningham [Cunningham, Lawrence A]
Language: eng
Format: epub
ISBN: 9780857195128
Amazon: 0857195123
Publisher: Harriman House
Published: 2016-01-05T00:00:00+00:00
Trust and consistency
A brand is a promise; an implicit guarantee of qualities or characteristics. Sometimes these promises are bold (BMW: “The Ultimate Driving Machine”), sometimes more humble. Whatever it is, the promise needs to be honored consistently. The phenomenal global success of McDonald’s is built on a simple formula: inexpensive food of consistent quality delivered quickly in a clean environment. Although McDonald’s faces headwinds from increasing health focus in developed markets, its simple, unfailing formula drove unprecedented global success for a restaurant brand.
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