Presenting by Norman Eng

Author:Norman Eng [Eng, Norman]
Language: eng
Format: epub
ISBN: 9780998587530
Published: 2019-07-25T04:00:00+00:00

SIMPLIFY.

Let's delve into each.

In theory, most of us know this. But we don't necessarily apply it. Usually, it's because we think one (or more) of the following:

1. College is supposed to be hard (we're all adults here!)

2. It takes too much time to make content simple and easy to understand

3. There's just too much material to cover

This mentality violates what we know about the croc brain. Reducing cognitive load is critical—which means minimizing friction. To help you simplify, Nina recommends remembering two words: distill and distribute.

Distill and distribute (D&D) are the two most effective design principles to instantly simplify and improve the way audiences respond to you.

Distill and distribute (or D&D, as I call it) are the two most effective design principles to instantly simplify and improve the way audiences respond to you. Our first task is to make sure that our content has been distilled to its most concise and clear form. When designing your slides, ask yourself:

Is anything repeated?

Can I say something with fewer words?

Would a picture make a better example than written text?

Let's take an example of a typical slide one might present on climate change:

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