Platform: Get Noticed in a Noisy World by Michael Hyatt

Author:Michael Hyatt
Language: eng
Format: mobi
Tags: ebook, book
ISBN: 9781595555038
Publisher: Thomas Nelson
Published: 2012-05-21T16:00:00+00:00

130

THIRTY-FOUR

Understand What’s Not Important

Some time ago, in preparation for a meeting with one of my biggest clients, I visited his website. He wanted to extend the reach of his platform, and I was consulting with him. I was reminded again how many businesspeople think that by just hanging a website in cyberspace they are somehow building their brand. As it turns out, not so much.

The site looked great. Nice graphics. Cool use of Flash. Lots of razzledazzle. So I decided to run his site through HubSpot’s Marketing Grader.1 This simple, free tool is like a CAT scan for websites. It is very revealing— and my client’s site scored poorly.

Based on my newfound data, I decided to do a little research. I next ran my top twelve clients’ websites through the same exercise. As you look at the results in the chart below, keep in mind:

• Overall Web Grade is the WebsiteGrader.com grade. It is based on a complex set of criteria, including the items below.

• Google Page Rank shows Google’s relative rank on a one to ten scale. The higher the number, the better.

• Alexa Traffic Rank shows your absolute traffic ranking against all other websites in the world. It’s similar to the Nielsen ratings. The lower the number, the better. For example, the first client’s rank below—18,977—means its site is in the top twenty thousand sites in the world. Since there are tens of millions, this is impressive.

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• Technorati Page Rank shows absolute traffic ranking against all other blog sites in the world. If the blog is not registered with Technorati, then it is not ranked. The lower the number, the better.

Here are the results:

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