Optimizing Digital Strategy by Christopher Bones James Hammersley & Nick Shaw
Author:Christopher Bones, James Hammersley & Nick Shaw
Language: eng
Format: epub
Publisher: Kogan Page Limited
Published: 2018-11-08T16:22:28+00:00
A map of e-commerce
In our previous book,1 we introduced a model of e-commerce as a place where the battle for customer attention primarily took place, between competing propositions in response to a search query or jostling for attention in an email inbox. Once the attention has been gained, the challenge is to generate a successful transaction. A significant amount of e-commerce still happens this way, but as the channel has developed so has the range of places where potential customers are engaged and established customer relationships developed. Figure 6.1 shows the flow through the channel.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Bad Blood by John Carreyrou(5810)
Principles: Life and Work by Ray Dalio(5368)
Rich Dad Poor Dad by Robert T. Kiyosaki(5204)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4155)
The Confidence Code by Katty Kay(3606)
Thinking in Bets by Annie Duke(3562)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(3168)
American Kingpin by Nick Bilton(3007)
Delivering Happiness by Tony Hsieh(2946)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(2682)
Brotopia by Emily Chang(2606)
I Live in the Future & Here's How It Works by Nick Bilton(2547)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2537)
The Power of Habit by Charles Duhigg(2525)
The Content Trap by Bharat Anand(2511)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2434)
The Tyranny of Metrics by Jerry Z. Muller(2430)
Building a StoryBrand by Donald Miller(2385)
Applied Empathy by Michael Ventura(2347)
