Music 4.1 by Bobby Owsinski

Author:Bobby Owsinski
Language: eng
Format: epub
Tags: music business
Publisher: Hal Leonard
Published: 2016-07-11T16:00:00+00:00

The Black Keys have 4.4 million fans, and their average post gets around 2,000 Likes (0.045%), with an occasional spike to around 30,000 (0.68%).

Justin Bieber has 73 million fans and gets between 75,000 and 150,000 likes per post (which is 0.1 to 0.2%).

Mumford and Sons has 5.4 million fans and only occasionally get as many as 30,000 likes (0.55%), with most posts getting about half that.

It’s important not to buy into the thinking that if someone doesn’t register a Like, then they’re not actually reading the post, which is not the case at all. In fact, many of us see and react to posts without ever registering a Like.

The reason an artist should continue to post without worrying about getting Likes is the same reason advertising works—it’s all about the impressions. The more impressions, or views, the more likely the viewer will take some action, such as listening to some music, going to a show, or buying a T-shirt.

As long as the information you post is valuable to the reader in some way, it’s worth doing, because you’re reaching him or her in some way. In other words, it’s nice to be “Liked,” but it’s not necessarily a sign of a successful post.

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