Introduction to Search Engine Optimization by Todd Kelsey

Author:Todd Kelsey
Language: eng
Format: epub
Publisher: Apress, Berkeley, CA

And at the bottom of the first page, you can navigate to more pages of results.

In theory, you could page through 6.5 million pages of search results, but you’re probably not going to do that, and the point is that the higher and earlier you appear in the search results, the better. In general, the initial goal is to appear somewhere on the first page, or within the first 100 results, and then to work on increasing your rank from there.

SEO is the process of maintaining your rank and ideally increasing it. It is fair to say that aside from thinking about technical things like using meta descriptions (see Chapter 9) and doing keyword research, that developing content and adding it, to strengthen and reinforce keywords, makes sense. Even if you didn’t get super specific about how many keywords were in a particular article you added, for example, you might still benefit from being aware of keywords, and either writing material or working with writers at your company (or freelancers) to develop written material that is related to keywords. For example, if you are a drone manufacturer that offers drone kits, you could write an article on “The Top 10 Considerations for Drone Kits” and write it naturally, where the phrase and keywords appear in the article.

The easiest way to think about gaining experience with keywords is to think about it as a mindset—as you are working on content or working with people who develop content, it can become a conversation to think about keywords and how they will boost marketing objectives. There may already naturally be content that will be added to a site, but an SEO person will instigate that through blog posts, articles, etc.

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