I, Steve by Beahm George

Author:Beahm, George [Beahm, George]
Language: eng
Format: epub
ISBN: 9781572846937
Publisher: Perseus Books Group
Published: 2011-10-18T14:00:00+00:00

What’s really interesting is if you look at the reason that the iPod exists and that Apple’s in that marketplace, it’s because these really great Japanese consumer electronic companies who kind of own the portable music market, invented it and owned it, couldn’t do the appropriate software, couldn’t conceive of and implement the appropriate software. Because an iPod’s really just software. It’s software in the iPod itself, it’s software on the PC or the Mac, and it’s software in the cloud for the store.

—D5 Conference: All Things Digital, May 30, 2007

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