Hollywood Dealmaking by Dina Appleton

Author:Dina Appleton
Language: eng
Format: epub
ISBN: 9781621536598
Publisher: Allworth
Published: 2018-03-09T16:00:00+00:00

Paid Advertising

Some people mistakenly believe that the term “paid advertising” means that the actor will receive a fee every time his name appears in an ad. Rather, paid advertising refers to ads taken out and paid for by the producer or distributor of the film, generally for promotional and publicity purposes. Paid ads include movie posters (one-sheets), billboards, print ads in magazines or newspapers, radio spots, ads on the internet, and television spots. The majority of actors appearing in a film will be guaranteed screen credit, but not paid-advertising credit. If the actor is of a high enough stature, he will likely receive credit “in the billing block portion” of paid ads. High-level stars may also request the following.

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