Great Hair Days by Luke Hersheson

Author:Luke Hersheson [Hersheson, Luke]
Language: eng
Format: epub
Publisher: Ebury Publishing
Published: 2018-09-06T00:00:00+00:00

THE PERM

A lot of women are scared of perms. Fact. I have put this down to the God-awful curly monstrosities we were subjected to in the eighties. Perms were mostly just all kinds of wrong then.

Trust me, the perms you knew then are dead and buried and the new and improved perm is a thing of beauty. The technology hasn’t changed an awful lot – though there are some brands on the market now that are less damaging and contain no ammonia so they’re a little kinder on hair – but the techniques used now are unrecognisable compared to what they once were.

We can now really gear a perm to do exactly what you want it to. Perming is – thankfully – no longer a case of simply coating the hair in perming solution and wrapping it around a rod. You can make your hair appear thicker, just by perming it. We have developed a technique at Hershesons (brought to life by our colourist Lily Bunting-Branch) called the ‘Hair Thickening Perm’ where we don’t use rods or rollers; instead we plait the hair with the perming solution. This gives the softest, coolest wave (without being curly) and lots of body and volume.

If we want to create a very loose and relaxed curl, we’ll set the hair around medium-sized foam pads instead of rollers. Of course the option is still there to use a roller or a rod if we’re looking to end up with full and bouncy Julia Roberts-style curls. A perm should not look like a perm, it should look like naturally occurring beautiful curls.

Perms have always remained hugely popular in Asia – where hair tends to be naturally straight – while in the UK and the US you would count yourself lucky if you even found a salon that has a permer in residence. There was a time when every colourist knew how to perm but that’s just no longer the case. Don’t assume that your colourist can perm; the skills aren’t necessarily transferrable. I consider perming to be a real art form and so much of the result is dependent on the skill of the technician.

You should care for your permed hair much in the same way as you would natural curls though it is vital that you don’t allow your hair to get wet for at least forty-eight hours after having it permed; doing so could neutralise the solution and you’d lose your curls before you’ve even had a chance to enjoy them.

Perming does damage your hair to some extent, though the degree of damage really depends on what kind of condition your hair was in to begin with. Most likely there will be some damage and your hair will be left quite depleted of moisture. Choose your care products accordingly and use restorative and rehydrating masks containing keratin. Never use mousse to style your curls as this will instantly transport your look back to the eighties – which is everything we are trying to avoid

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.