Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World by Ido Leffler & Lance Kalish

Author:Ido Leffler & Lance Kalish
Language: eng
Format: epub
ISBN: 9780544114487
Publisher: New Harvest
Published: 2013-11-05T00:00:00+00:00

Advertising and Marketing

Our experiences with conventional advertising have been mixed, to say the least. As you’ll see, one ill-planned ad campaign almost torpedoed our company. Currently we don’t run advertising in the traditional sense; you generally won’t see ads for our products in a magazine or on a billboard in the United States. We are open to revisiting this strategy, but for now we have no compelling reason to change. It’s important to put aside your pride and vanity and not automatically commission an ad campaign just because it seems like the right thing to do.

So, here’s the story of Yes To’s ever-evolving advertising strategy, a section we like to call:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.