Gendernomics: Building Value by Carl Adaugeo

Author:Carl Adaugeo [Adaugeo, Carl]
Language: eng
Format: azw3
Published: 2019-04-24T16:00:00+00:00

Vision and Mission

Your vision is the ideal state that you want to be in when it comes to your life. My personal vision is “I want to be the most complete man I can be”, this seems rather undefined, and open, but this is by design, your vision should not be very concrete, because ideally it should be able to last for the remainder of your life.

The mission is your highest-level objective and should be more concrete than your vision, while building on the statement made in your vision. In my case, my mission is “To be the most fulfilled man I can be, physically, psychologically, intellectually, sexually and professionally”. This covers the major areas that I find to be very important in life, yours may differ. Within each of those listed areas, there are many sub-areas, for instance, the physical includes not only health and being in shape, but grooming, style, and a few other things.

A common problem with mission statements is that they lack clarity, thus become too easy to interpret any way you like, in which case the mission will not do the job it’s supposed to do, namely, to limit the scope of your strategy and activities. Conversely, overly detailed and long mission statements can be hard to understand and leave too little room to adapt. This means that you perhaps miss out on important factors in the environmental analysis or strategy.

As an example, take the following 2 mission statements for a railroad company focusing on freight transport:

A) “To be the industry leader for low-cost transportation of goods and cargo, nationally and internationally”

B) “To be the industry leader for low-cost railroad transportation of dangerous goods and cargo nationally and internationally”

Both of these have a problem, the problem with A) is that it doesn’t limit scope at all in terms of which goods and which cargo, nor does it limit the means of transport. This could lead the company to expanding into trucking or air-freight. However, this lack of limitation does mean that the company is likely to include other means of transportation in their competitor analysis and environmental analysis.

The problem with B) is that it limits scope too much, to only railroad transportation and only for dangerous goods. While it can be highly beneficial to specialize within a niche, if that niche becomes very limited, that can leave much growth on the table. Secondly, the very narrow focus of statement B), means that they may exclude other forms of transportation such as trucking from their competitors, which can lead to ruin down the line.

When I take my vision and my mission together, they tell me something about which areas in which I need to focus my effort. A major step, and perhaps the most important role filled by your vision and mission is a filter for whether you should do something or not. It’s very easy to get side-tracked with things that are fun in the moment but do not contribute to the overall vision you have for your life.

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