French Posters by Alston Isabella Dixon Kathryn

Author:Alston, Isabella,Dixon, Kathryn
Language: eng
Format: epub
Publisher: Casemate Publishers & Book Distributors, LLC
Published: 2013-07-14T04:00:00+00:00

JULES CHÉRET

1836–1932

Chéret began his career as an apprentice to a lithography company in Paris and moved to London for more training. When he returned to Paris he designed numerous advertising posters for theaters and cabarets, in particular the Folies Bergère. His favorite subjects were women. These women, rendered with some degree of modesty, were so popular that they were readily recognized throughout the city and the country as “the Chérettes.” Moving to exploit the popularity of posters, Chéret introduced the Maîtres de l’Affiche poster series in 1895. The collection helped to define the poster as art, elevating it beyond the realm of advertising. The series included 256 lithographic plates of the original work of 97 artists. Chéret sent each subscriber a set of four prints on a monthly basis over a subscription period of five years. The vast majority of the posters in the series featured women, an early recognition that sex sells. One of Chéret’s contemporaries and competitors in poster art was Henri de Toulouse-Lautrec, shown with Chéret at right (bottom) admiring one of Chéret’s posters for the Moulin Rouge nightclub. At right (top) is a photograph of Chéret.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.