Folkways Records by Olmsted Tony;

Author:Olmsted, Tony;
Language: eng
Format: epub
ISBN: 1487142
Publisher: Taylor & Francis Group

Indeed, the manner in which the layout was set in the journal served a double purpose: first to advertise the new releases of Folkways, but also to act as a reference list for music librarians. As Moe suggested in a response to a lengthy letter from Hill some time later,“The type, therefore, can be set up and used for reproduction and the libraries would have a listing from Notes.”112

Promoting Folkways Records on radio presented itself as another option and was largely based on three approaches. The first was the promotion of Folkways recordings in conjunction with some type of music programming. In exchange for the use of Folkways recordings on the air, Folkways would provide promotional copies to the station to use for the program. A good example of this was the agreement made with WSEL-FM in Chicago in 1960.113 Part of a request letter for recordings reads:

As per your agreement with … our station manager, to furnish WSEL with ten to twelve FOLKWAYS Recordings per month for promotional usage on the air on our FOLKWAYS AND FOLK SONGS and ODDBALL CORNER, we submit the following list…. You may be sure that we give full credit—label and number—to FOLKWAYS.

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