Essentials of Business Research: A Guide to Doing Your Research Project by Jonathan Wilson
Author:Jonathan Wilson [Wilson, Jonathan]
Language: eng
Format: azw3
ISBN: 9781446293478
Publisher: SAGE Publications
Published: 2014-01-19T16:00:00+00:00
• Synergy – the group process generates a wider range of information than would accrue from a comparable number of in-depth interviews.
• Snowballing – respondent interaction creates a chain of thoughts and ideas.
• Serendipity – a great idea can drop out of the blue.
• Stimulation – respondents’ views are brought out by the group process.
• Security – respondents’ views are more likely to be candid as there will probably be other similar people there and there is less individual pressure than in an in-depth interview.
• Spontaneity – because no one individual is required to respond to a question, this encourages a spontaneous response when people have a definite point of view.
• Specialization – a trained moderator can interview more respondents in a given session.
• Structure – it is easier for the moderator to reintroduce a topic not adequately covered before than in an in-depth interview.
• Speed – focus groups are quicker than individual interviews.
• Scrutiny – the group can be observed by members of the research team.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Bad Blood by John Carreyrou(5743)
Principles: Life and Work by Ray Dalio(5297)
Rich Dad Poor Dad by Robert T. Kiyosaki(5120)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4118)
The Confidence Code by Katty Kay(3544)
Thinking in Bets by Annie Duke(3512)
American Kingpin by Nick Bilton(2952)
Delivering Happiness by Tony Hsieh(2912)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(2810)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(2649)
Brotopia by Emily Chang(2578)
I Live in the Future & Here's How It Works by Nick Bilton(2509)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2498)
The Content Trap by Bharat Anand(2481)
The Power of Habit by Charles Duhigg(2469)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2400)
The Tyranny of Metrics by Jerry Z. Muller(2384)
Building a StoryBrand by Donald Miller(2346)
Applied Empathy by Michael Ventura(2319)