Consumer Neuroscience by Unknown

Author:Unknown
Language: eng
Format: epub
Tags: marketing; decision-making; behavioral economics; psychology; brain; human; non-rational; buy; business studies; attention; brand; emotion; memory; big data; analytics; behavior
ISBN: 9780262036597
Publisher: MIT Press
Published: 2017-12-22T00:00:00+00:00

Chapter 8

Decision Making

Moran Cerf

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“So long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

—Lewis Carroll, Alice in Wonderland

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