Cognitive Dissonance by Eddie Harmon-Jones

Author:Eddie Harmon-Jones
Language: eng
Format: epub
ISBN: 9781433830778
Publisher: American Psychological Association
Published: 2019-03-11T23:00:00+00:00

1Elliot and Devine’s (1994) “dissonance thermometer” is specific to agitation-related affect, which may be why it succeeded where past dissonance research typically failed to find self-reported changes in generalized negative affect.

2To assess potential ambivalence, we asked participants to separately rate the favorable and unfavorable aspects of each attitude issue (Kaplan, 1972). The lower of the two ratings was squared and divided by the higher rating. Thus, as the favorable and unfavorable components became increasingly and equally extreme, potential ambivalence scores increased (for more detail, see Newby-Clark et al., 2002).

3We performed a reciprocal transformation on the latency data, to normalize the positive skew and translate latency scores to speed scores. Speed scores were then used to calculate simultaneous accessibility, by squaring the slower response time and dividing it by the faster (following Bassili, 1996). Thus, as the two response speeds become increasingly and equally extreme, simultaneous-accessibility scores increase.

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