China's Mobile Economy by Winston Ma

Author:Winston Ma [Ma, Winston]
Language: eng
Format: epub
ISBN: 9781119127246
Publisher: Wiley
Published: 2016-11-03T00:00:00+00:00

Over the past 10 years, internet literature has grown from fun sharing into a booming business with proven profitability in China. Initially, many aspiring writers posted their works on online forums with little expectation of becoming full-time web-writers. Some were serious writers whose works were not accepted by publishing houses, so they looked to the internet as an alternative publishing platform with a lower access threshold. Many more were amateur authors who simply sought any readers for their novel creation. But today, digital reading – reading through a broad range of digital devices such as smartphones, tablets, laptops and desktop PCs – has become the main way for Chinese people to read a novel; and many authors put their work online first.

The most important catalyst for the boom is mobile devices. Smartphones and tablets are becoming pocket libraries for millions of avid readers in China, and their mobile reading apps make it possible for busy urban people to read wherever they are. The CNNIC data showed that there were nearly 300 million readers of internet literature at the end of 2014. Among all reading mediums – from printed books to computers to smartphones – 84.6% of readers used mobile smartphones to read works of literature, far ahead of the usage of other tools (see Figure 6.2).

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