Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Shawn Kahl's Library) by Erik Deckers & Kyle Lacy

Author:Erik Deckers & Kyle Lacy
Language: eng
Format: epub
Publisher: Que®
Published: 2013-02-05T16:00:00+00:00

How Can You Influence These Factors?

When Google released Panda, it caused a chill in the hearts of the SEO professionals—especially the black-hat ones—who had perfected their link-building software system to give them thousands of links with the click of a mouse. Although that didn’t make them go away, it certainly reduced their effectiveness.

Instead, it put the focus on the quality of the blog and website, whether people would actually want to read it and interact with it. It started to look at how good a website was, rather than how popular it was.

This means that if you want to have a high-ranking website, you need to focus on the quality of what’s on there, and whether it’s something people want to read or watch. Get them to stick around, and your site will begin to outrank the bigger, more-backlink-owning sites that produce low-value crappy work.

Here are five areas you need to focus on to help improve your search engine rankings.

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