Audience Engagement in the Performing Arts by Ben Walmsley

Author:Ben Walmsley
Language: eng
Format: epub
ISBN: 9783030266530
Publisher: Springer International Publishing

Subjective Wellbeing

A more prevalent, if equally controversial and contested, approach to capturing cultural value is the method of subjective wellbeing. Subjective wellbeing (SWB) aims to calculate people’s own internal judgements of what enhances their own wellbeing. Valuations of SWB are generally derived by evaluating the impact of an event or activity on wellbeing and then calculating the level of additional income that would be required for an individual to achieve the same change in wellbeing (O’Brien 2010). This technique of calculating SWB is referred to as income compensation. It is a highly contested method that has been deployed (some might argue manipulated) by academics, civil servants, and policymakers to make the financial case for arts funding, as demonstrated in the following citation:Headlines such as ‘Dancing makes people as happy as a £1,600 pay rise’ in the Telegraph emerge from the commissioning of language to tell a simple and selective story of cultural value. (Swinford 2014, cited in Oman and Taylor 2018, p. 230)

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