Zen Entrepreneurship by Rizwan Virk

Author:Rizwan Virk [Virk, Rizwan]
Language: eng
Format: mobi
Publisher: Bay View Labs
Published: 2013-05-20T14:00:00+00:00

CHAPTER SUMMARY

THE NEXT BIG THING

When a clue isn’t a clue: learn to recognize External Patterns.

In this chapter, I told Ramaswami about how I had heard that the market for our first product was only $500K, a very small market for multiple companies to pursue and thrive in. Of course, I decided that this clue was pointing me in the direction of creating another product. The problem was that I didn’t distinguish between what the clue was trying to tell me and my own recurring External Patterns.

My pattern was to jump into something head first for a little while, then get tired of it and move on to the “Next Big Thing.” This had happened to me before several times.

The lesson here is not that you should keep working on a product or business even if the market is too small. But rather, when you feel compelled to make a change, try to understand if it simply your recurring pattern, or actually a good choice for the business itself. In this case, a second product was actually a good idea, but my tendency for jumping into the next thing without taking care of the first thing was what Ramaswami was warning me about.

An External Pattern is something that has happened to you in your life multiple times. Usually it’s a result of an internal Energetic Pattern, which is what meditation helps us to recognize. If you can recognize the internal and external patterns, you can compensate for them, and eventually master them in your life and your career.

In this case, it might seem that recognizing clues and recognizing patterns work against each other. But when you learn to see that the clue here isn’t just a clue. Our energetic patterns warp how we interpret and act on clues, how we make decisions, and as a result we end up getting results that repeat themselves in the world around us — i.e. our External Patterns.

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