Writing Nonfiction: Turning Thoughts into Books by Dan Poynter

Author:Dan Poynter
Language: eng
Format: epub, pdf
Tags: writing, books, publishing, selfpublishing, book promotion
Publisher: Dan Poynter

Back-cover work sheet

Category. Visit a bookstore and check the shelf where your book will be displayed. Note the shelving categories above the books. Listing the category\subcategory on the back cover of your book will ensure that your book will be easy to find—because the bookshop personnel will place it on the right shelf. You have the power to get your book on the shelf of your choice—if you list the category on the back cover.

Headline. Now you need an arresting headline addressed to potential buyers. You want them to relate to and identify with the book. Do not repeat the title here; do not bore the potential buyer. You have already said it on the front. Use an alternate approach. For example, The Self-Publishing Manual’s headline is Why Not Publish Yourself?

Description. Concisely (in two to four sentences) state what the book is about. What will the reader gain by reading this book?

Bulleted promises or benefits. Promise to make readers better at what they do. Pledge health, wealth or a better life.

Focus on who your audience is and what that particular group wants.

You will discover how to:

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