Writing For Success; How To Write Articles Fast, How To Create Quality Info Products and How To Write Great Copy by Ioan Draniciar

Author:Ioan Draniciar [Draniciar, Ioan]
Language: eng
Format: azw3
Published: 2012-11-16T05:00:00+00:00

How to Master a Skill That Can Make You $10,000 per Month for Just a Few Hours a Day

Copywriting is an ancient art of persuasion and is all about words and how you lay them out so people understand the value of the offer you're presenting and then hopefully the most amount of them take the quickest action possible. It's the ability to transform something that does not exist into something that can make profit and do so in hopefully 90 minutes or less.

Copywriting is an essential skill for internet marketers and is in demand more than ever with new info products, advertising platforms, email auto responders showing up every day on the market. So what we have is more demand than ever and less quality copywriters out there right now.

I was inspired to write this article by watching a free webinar done by one of the greatest copywriters of our time, Jason Fladlien. Jason made over 2.5 million dollars by using copywriting. He admitted that if he didn't know copywriting, he probably would have made only 5 percent of those $2.5 million.

In this article I am going to show you how by focusing only on 3 things you can create great copy in less than 2 hours. You can do this for products or services that you previously didn't know a single thing about, find out what the product is, write the copy for it and have it go live in less than 90 minutes and earn up to $30,000 for that effort.

How do you do that? You focus on 3 things only:

1. Headline

2. Offer

3. Urgency

"A headline is 80 cents of your dollar". A good headline will keep four out of five people reading your message. However a bad headline will immediately lose four out of five people. Four out of five people will decide in less than 10 seconds whether they are going to stay or leave the page so you need to get the headline right or you'll lose 80 percent of your audience.

Headlines do not sell anything; headlines just get the prospects to continue to stay on the page and hopefully read the offer. Then the offer convinces them whether to buy or not. So the question is how can we position the offer so that the highest number of people would get excited and say yes to our offer?

No matter how well you position your offer, usually a third amount of people who would be interested are going to be sitting on the fence. Urgency is that genuine push used to get up to half of those fence sitters to buy.

A good headline should aim to accomplish the following 3 things:

- Calls out the target audience by name

- Offers attractive solution to a desperate problem

- Creates compelling intrigue to prod further investigation

Unfortunately, we can't call out every single prospect by their actual name so the best thing to do is to focus on a specific highly targeted segment of any audience that we go after.

The simplest way you can IMPROVE a headline is to be more specific with whom it targets.

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