Write Your Business Plan by The Staff of Entrepreneur Media

Author:The Staff of Entrepreneur Media [The Staff of Entrepreneur Media, Inc]
Language: eng
Format: epub
ISBN: 9781613083017
Publisher: Entrepreneur Press

One of the best ways to determine what you want, whether you end up using site-building software or hire someone to build your site, is to look at other sites and write down what you like.

Many companies devote great time and effort to their web and social-media presence. They look at the statistics provided and plan carefully how and when to post their messages.

The more your business is dependent on the internet, the more you will discuss it in your plan of operations. But, you should definitely include it in your marketing plans. A business today without any mention of using the internet is suspicious.

Distribution Concerns

There are three main issues in deciding on a placement strategy: coverage, control, and cost. Cost, it goes almost without saying, is an important part of any business decision, including distribution concerns. The other two issues, however, are unique to distribution and are trickier.

Coverage refers to the need to cover a large or a small market. If you’re selling laundry soap, you may feel the need to offer it to virtually every household in America. This will steer you toward a conventional distribution scheme running from your soap factory to a group of wholesalers serving particular regions or industries, to retailers such as grocery stores, and finally to the consumer. It can also be accomplished by selling online, saving you the need for numerous warehouses.

“If you need control over your distribution, it will powerfully influence placement decisions.”

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