Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever by Heinrichs Jay

Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever by Heinrichs Jay

Author:Heinrichs, Jay [Heinrichs, Jay]
Language: eng
Format: epub, mobi
ISBN: 9780307716378
Publisher: Three Rivers Press
Published: 2011-10-03T22:00:00+00:00


Lyndon Johnson’s War on Poverty was mislabeled because it was so easy to see the difference between a human enemy and a social condition. Wars make poverty, not relieve it. Similarly, when Jimmy Carter called the energy crisis the “moral equivalent of war,” he didn’t get much rhetorical traction.

Some Internet discussion boards automatically expel anyone who uses the word “Hitler.” And the best that politicians on the right got when they compared Obama to Hitler was some extreme eye rolling. Obama and Hitler lie too far apart on the totalitarian continuum.

Some people prefer disease to war and dictators as their metaphor of choice.

Terror is a cancer on society.



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