Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn

Author:Pat Flynn [Flynn, Pat]
Language: eng
Format: epub, mobi, pdf
ISBN: 9780997082319
Publisher: SPI Publications
Published: 2016-01-30T18:30:00+00:00

Next, we’re going to have to dig a little deeper to find some other existing products that are offered in your space, and we are going to start with another section of your list that you’ve already filled out: your Places.

This list is important because communication is happening in your audience right now, and a lot of those conversations are often about what programs and items people are interested in buying, or have tried and reviewed. Yes, you could go to Google for information about more products, but it’s much easier to trust people who are having actual conversations about products. You can gauge the reaction and excitement (or lack thereof) for a particular product or offering.

Start by picking your top forum and look for the area where there are various boards and discussion threads. Find the search bar or a search function. These won’t exist in all forums, but many do include a search function. If not, you’ll have to manually scan the discussions, which is okay because people like to start discussions about various products serving that space, and if they are there they should be easy to find. In the search bar, look for inquiries like:

“Product review”

“Have you tried”

“I bought”

“I purchased”

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