Unleashing Your Superpower by Jeff Tippett

Author:Jeff Tippett [Tippett, Jeff]
Language: eng
Format: epub
ISBN: 9781733533805
Publisher: Wisdom House
Published: 2019-01-14T05:00:00+00:00

3. Finally, seek alignment.

Here’s where your magic begins to happen. This is the phase where your skills really come into play.

You understand exactly where you want your audience to be. You understand where they are. You understand why they are where they are. You understand your message and reason for persuasion. Now, the question is, “Where is the alignment?”

Let me give you a good example of following the three steps I’ve just introduced.

I recently heard about a guy running for city council in a city near where I live. He launched his campaign by walking around, going door to door, getting to know people, and asking them, “What’s going on in your neighborhood?” “What are your concerns?” “What can I do to help you?” Several people mentioned an intersection at which there was a high rate of accidents.

So he went there and parked his car near the intersection. And, after observing for a few hours, he saw that only about one in ten motorists were correctly following the traffic signs. Were the signs poorly positioned? Or too vague? Or did more awareness need to be raised about the potential danger? It was an issue he needed to further explore.

He’d listened, asked questions, learned, then followed up on his constituents’ concern. My guess is that he’s got a good crack at getting elected. He’s aligned with those constituents.

Now, can you move your audience? Can you solve their problem and demonstrate the value? Can you understand them and guide them to a new place? Frame your conversation by speaking to the values of the people you wish to persuade.

Again, winning is ultimately about your audience. Help them find success, and you’ll find success. You can persuade them. You can get what you want. Just start with them. Help them win, and you’ll win, too.

Another industry expert’s perspective:

Life with three children presents distinct challenges when pizza is involved. You know what I mean, right? Each sibling watches the other take a piece of the pie and that means one less for them, and as they watch the pizza slowly disappear, desperation sets in and fighting ensues in order for every kid to get as much as they want.

Pizza is a zero-sum game—meaning that, when someone takes a piece, that is one less piece for them.

As leaders and influencers, we have this tendency to see life like a pizza—that, when someone gets accolades or the promotion or opportunities, that means less for us. And this mentality creates competition and fear—it creates a dog-eatdog environment that diminishes us all.

You know what I mean. Think of a recent interaction you had with a co-worker or manager that put you down, that diminished your talents, or dismissed your accomplishments. How did that make you feel? Probably pretty lousy. These types of leaders are like vampires—sucking the life out of everyone else in order for them to survive. And be careful—their negativity can be contagious, creating a toxic culture of that leaves everyone hurt.

Now, think of the last

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