The Young Activist's Guide to Building a Green Movement and Changing the World by Sharon J. Smith

Author:Sharon J. Smith [Smith, Sharon J.]
Language: eng
Format: epub, pdf
ISBN: 978-1-60774-016-2
Publisher: Ten Speed Press
Published: 2011-02-22T00:00:00+00:00

“This project could be a model because WE BROUGHT TOGETHER DIFFERENT COMMUNITIES to fight together against a very dangerous project. This is what made us so successful.” - ERICA FERNANDEZ

Erica’s campaign was long and grueling. Although it lasted for four years, people didn’t give up hope, and Erica and friends were a constant presence at the BHP Billiton offices. In addition, although it started with a small number of individuals, ultimately thousands of individuals attended key public protests. As you can see, campaigns targeting multinational, multimillion-dollar (or multibillion-dollar!) companies can be lengthy and demanding affairs, but it’s not impossible for a small group of persistent individuals to go up against big companies. In this case, Erica couldn’t appeal to the company itself to change its practices—she had to target other decision makers that could halt or change the company’s practices, like the State Lands and Coastal Commissions.

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