The Social Media Guru: A Practical Guide For Small Businesses by Unknown

Author:Unknown
Language: eng
Format: epub

When people read online, they:

•scan the text for the bits they want

•hunt out information cues

•look to answer questions and complete tasks

•act impatiently and disloyally

•act suspiciously, then conservatively

•create their own path, not follow yours

2. Write for the time-poor scan reader

as I mentioned before, people are busy and susceptible to many distractions. You want readers to be moving through online content like a hound picking up on the strong information scent – users are subconsciously questioning “am I reaching my ultimate search goal?” Make sure pages are clear, clean, minimal, and all link correctly to the information destinations desired. If not, you’ll lose them fast.

3. Using the inverted pyramid and frontload with the most important information

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