The Seven Secrets of Germany: Economic Resilience in an Era of Global Turbulence by Audretsch David B. & Lehmann Erik E

Author:Audretsch, David B. & Lehmann, Erik E. [Audretsch, David B.]
Language: eng
Format: epub
Publisher: Oxford University Press
Published: 2015-09-30T16:00:00+00:00

“Heroes” still remains an unofficial anthem of the creative class in Berlin.

As another famous song celebrates, Berlin bleibt doch Berlin, or Berlin remains Berlin. And so it does—sexy as always. This is illustrated by the emergence of a vibrant fashion industry in Berlin. The Berlin Fashion Week was created to bring together both the established and the newly emerging talent in the industry.60 Provocative newcomers, such as Michael Michalsky, are drawing celebrities and stars. His vision combining fashion with sustainability and social responsibility has resonated with both celebrities and global companies like Sony and Adidas. Similarly, Guido Maria Kretschmer not only creates professional clothing for companies like Emirate Airlines and the Hotels Kampinski and Maritim, but also for Hollywood stars like Oscar winner Charlize Theron, who wears his collections.

In no other city in Germany are so many people employed in the fashion industry: As of 2014, 15,300 people were employed by over 3,700 companies and fashion labels. While entry barriers for young and unknown creators are dauntingly prohibitive in the traditional established fashion clusters of New York, Paris, London, and Milan, opportunities to start a new label are accessible in Berlin. According to Sivia Kadolsky, who had previously lived and worked in Paris and New York, not only is the cost of living in general and housing in particular considerably lower, but the vast infrastructure of Berlin is a strong appeal to newcomers.61

Thus, one important way that infrastructure contributes to economic performance is by serving as a magnet attracting and retaining human capital, talent, and the creative class. Because Germany is rich in infrastructure, an inward flow of talent and the creative class to German cities has taken place, providing those cities and the entire country not just with the crucial factor and resource of infrastructure, but enhancing the stock of human resources as well.

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