The Remarkable Practice by Dr. Stephen Franson

Author:Dr. Stephen Franson
Language: eng
Format: epub
Publisher: BookBaby
Published: 2019-07-14T16:00:00+00:00

They’ve given you their reference points on a GPS system. Point A is where they are today. Points X, Y, and Z are where they want to go. X is their intermediate goal, Y is their short-term goal, and Z is their long-term goal.

If you want to achieve true conversion, you have to connect with that voice in their emotional brain that’s crying out, “Can you get me there? Are you the expert I need to see?” You must show them that you’ve listened, that you understand them and why they’re here. You’ve heard how it’s affected their life, and what they are trying to achieve.

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