The New Entrepreneurz by Gafni Ronen Gluck Simcha & Simcha Gluck
Author:Gafni, Ronen, Gluck, Simcha & Simcha Gluck
Language: eng
Format: epub
ISBN: 9781118837603
Publisher: Wiley
Published: 2014-10-20T00:00:00+00:00
Are we going to bloody war here, or are we just trying to grow our business?!
Phrases such as these can't help but make us feel as though we're in the dystopian zero-sum Hunger Games. This kind of language arises from a scarcity mind-set, which claims that because there isn't enough for everyone, winning can be achieved only by annihilating the competition. We pretend it's vital to be strong, tough, manipulative, and cunning—nothing less than an expert hunter/warrior. But the truth is that this kind of mentality doesn't resonate with most people at the emotional level. It's something that they have to put on, much like a costume or better yet, protective armor, as they head into imaginary battles. It's an attitude that certainly doesn't resonate with the Millennials and the New Entrepreneurz who are building and creating new companies from a socially conscious place of authenticity and radical transparency.
A smart business is built on abundance and collaboration, not suit-and-tie wars and competitions. Humans naturally want to help others, and now we can. It's time to let go of the illusion of competition and focus on how to run a smart, successful business that matches each of us best.
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