The New Community Rules by Weinberg Tamar

Author:Weinberg, Tamar [Tamar Weinberg]
Language: eng
Format: epub
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781449379285
Publisher: O'Reilly Media
Published: 2009-06-30T16:00:00+00:00

Communication within LinkedIn groups

Once your group is set up, you can wait for users to start joining or you can start telling your colleagues and friends about it. On LinkedIn Groups, there are discussion boards and user-contributed news articles. Group owners can also import RSS feeds from relevant sources directly to the group’s home page. Email messages are sent to group subscribers (by default, until they opt out), so more conversations and discussions contributed to LinkedIn groups translate to more potential for targeted email messages, and consequently, brand awareness and engagement.

As a group owner, you can target group members by viewing their email addresses and exporting them to a file. This is another way to tap into your social media audience. Note that this facility should not be abused; if you are targeting your ACMEWeb brand profile on LinkedIn and choose to email your contacts offsite, be sure to identify yourself as the group owner of the ACMEWeb LinkedIn group. Unless the relationship is explicit, recipients of the email may feel that their freedoms have been violated.

Group owners can also connect directly with members in the same group and see their interests and profiles, as long as they are within the first three degrees of connectivity in your LinkedIn Network.

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