The Millionaire Messenger by Burchard Brendon

Author:Burchard, Brendon [Burchard, Brendon]
Language: eng
Format: mobi, epub
Publisher: Simon & Schuster, Inc.
Published: 2011-09-05T16:00:00+00:00

2. If Sally sells just 100 people into a $97-a-month subscription program, she will earn $9,700 a month, or $116,400 a year.

3. If Sally sells just 60 mid-tier products a month at $497, she will earn $29,820 a month, or $357,840 a year.

4. If Sally sells just 100 seminar tickets at $1,000, she will earn another $100,000 a year.

5. If Sally sells just 15 coaching clients at $2,000 a month, she will earn $30,000 a month, or $360,000 a year.

Combined, these five strategies can earn $1,005,160 a year!

Now, of course there will be some expenses—e.g., CD replication, room rental, legal and other services—but these should be relatively minimal. And what’s remarkable about this plan is that it doesn’t require Sally to have dozens upon dozens of products, or thousands upon thousands of clients. She needs just five programs for people to enroll in. To earn a million, she needs to sell just one low-priced audio program a day, 100 subscriptions at $97 a month, 60 mid-tier products a month, 100 seminar tickets over the course of the year, and 15 coaching clients.

Of course, this is just a sample plan, and there are plenty of ways to reach a million dollars. Sally could decide to focus solely on conducting seminars and make a million dollars selling 500 people a $2,000 ticket, or 2,000 people a $500 ticket. Or she could work exclusively on building a subscription/membership program and get 1,000 people paying her $97 a month to reach her million. Or she could sell 2,000 or so products at the $497 level, or sign up 45 coaching clients at $2,000 per month for a cool $1,080,000. Again, the possibilities are endless.

Right about here, many people raise objections to all this. They say, “Well, Brendon, not everyone can be an expert.” To this I reply, “Why not?” What is it about this industry that makes people think they can’t do it? Clearly, anyone can learn and master a topic, right? And anyone can organize that knowledge into helpful advice, right? And these days anyone can put up a website and offer their programs for sale, right? So what’s all the mystery about? I hope this book helps in debunking this myth.

Of course, it’s certainly true that not everyone will become a millionaire or achieve extraordinary financial results. My aim here is not to guarantee that everyone will. I’m often asked, “Brendon, your example for making millions is great, but can anyone make money and become rich doing this?” As a disclaimer, I must say that my results are not typical and that no one is guaranteed to earn an income by following my (or anyone’s) advice or strategies. I personally do not think anyone is guaranteed anything in life. Agreed? Besides, the Federal Trade Commission in the United States, thankfully, prevents hucksters from making wild claims guaranteeing results, such as “Everyone who buys my course will become a millionaire overnight by buying foreclosed homes.” The truth is that we all have different

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