The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits by Erik Hanberg

Author:Erik Hanberg [Hanberg, Erik]
Language: eng
Format: epub
Publisher: Side x Side Publishing
Published: 2011-06-26T04:00:00+00:00

Event Economics 101

At their base, fundraising events are predicated on the idea that you need to give donors something for their gift other than your sincere appreciation. Depending on the kind of event, you may be giving them public recognition for their gift in front of their peers, a night of dinner and dancing, a tangible item (through an auction, for example), or the thrill of competition on the golf course.

That’s not necessarily a bad thing. In fact, this is one of the reasons why events are good at bringing potential donors closer to your organization. A guy who loves any excuse to play golf may participate in a golf tournament benefiting an organization he is barely aware of. Then that nonprofit has the opportunity to put its message and mission in front of him. If he becomes interested and supports the organization more, then great! If not, he still gave on the golf course.

So what’s the problem with events? There are a few, but I’ll stick with the biggest: hidden costs.

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