The Fashion Startup Guide: A step by step guide on how to build a fashion brand and business (How to start a fashion company) by Webster Johnathan

Author:Webster, Johnathan [Webster, Johnathan]
Language: eng
Format: epub
Publisher: Unknown
Published: 2014-08-24T16:00:00+00:00

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Finalizing the collection

O nce all of your samples are made and collection is built, it is time to finalize the styles that will go into sales and possibly production. If you think there is any weak link in the collection then leave it out. If you think there are pieces in your collection that might not just live up to your expectations then take them out. Save it for another collection. Keep it simple. This is your first collection and you want to be able to manage as few moving pieces as possible while maintaining a functional business.

When finalizing your collection strive for a healthy balance of simple pieces and stand alones. This is the balancing act of collection development. If you have decided to work solely on making one garment and making it to absolute perfection then I praise you for really keeping it simple. I.E. the perfect pair of women’s stretch pants. Build on this and grow organically. This is a great strategy for those looking to not get overwhelmed and the strategy I recommend most to all of my clients and start-ups.

A few notes on what I would recommend to avoid in your first collections:

This and the next few seasons are considered your first collections. Don’t over extend yourself. I have seen newcomers start out of the gate firing on all cylinders creating complete lifestyle collections. They started out with garments, accessories, jewelry, and shoes all at once. This is way too many moving parts for a new brand. You would be working with multiple factories each specializing in their category. The companies that started off slow were more successful than those starting out large. Starting a lifestyle brand is a very complicated and large task and I would not personally recommend it unless the start-up, you, has at least $500,000 in capital. You would be hiring full time employees. Large start-ups like this burn through a lot of capital very fast. If you take this route, be prepared.

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