The Everything Guide To Fundraising by Adina Genn

Author:Adina Genn
Language: eng
Format: epub
Tags: ebook, book
Publisher: Adams Media, Inc
Published: 2010-09-27T00:00:00+00:00

The Internet and E-Mail

E-mail is a quick and inexpensive way to spread the word to your members. If you have e-mail addresses provided by previous contributors, then they, too, should receive an e-mail. Spam, or the mass distribution of e-mail advertising to an unsuspecting audience, is not permissible. It does not put your organization in a positive light. Use controlled e-mail lists of people you know are willing to hear from you.

If your organization has a website, post the information there. However, you must remember that posting material on a website does not help reach people unless the site itself is promoted. You will have to spread the word about the website for it to be an effective means of promoting activities and events. Make sure you include your website address on all of your literature.

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