The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath & Ian MacMillan

Author:Rita Gunther McGrath & Ian MacMillan [McGrath, Rita Gunther]
Language: eng
Format: mobi
Publisher: Harvard Business Review Press
Published: 2000-10-10T14:00:00+00:00

FIGURE 8-5

MANAGING SCOUTING OPTIONS

___ Are you being parsimonious enough with your expenditures on scouts? Or have you fallen victim to the notion that you have to develop the whole business to determine whether there is market demand and to decide what the business model is?

___ Have your assumptions about where you can add value been validated with good evidence? Are you prepared to be surprised?

___ Do you have a carefully developed set of assumptions that will allow you to learn, no matter what happens?

___ Have you carefully articulated what you believe the business model to be? Are you prepared to test this hypothesis?

___ Are you scouting in enough markets that are different from your current segments?

___ Are you scouting not only for lead users but for the mass market as well?

___ Are you alert to solutions that may already be in place with lead users that could show you where the real problems are?

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.