The Bartering Mindset: A Mostly-Forgotten Framework for Mastering Your Next Negotiation by Brian C. Gunia

Author:Brian C. Gunia
Language: eng
Format: epub
Publisher: University of Toronto Press
Published: 2019-02-08T00:44:23.793000+00:00

Table 5.2 Your Costs and Benefits from Trades

How to fulfill my needs with their offeringsHow to fulfill their needs with my offerings

Customers Revenue

• Spend more money as a result of customer loyalty program

• Spend more money on holiday dishes and/or catering

• Spend more money on higher-margin foods

• Pay more in fees for services (e.g., Wi-Fi, bottomless coffee)

• Pay to advertise their small businesses

• Refer new customers through customer referral program

• Create a customer loyalty program

• Offer holiday dishes and/or catering

• Offer more diverse menu with higher-margin foods

• Provide a high-speed Wi-Fi option

• Provide bottomless coffees for a charge

• Create study area with additional plugs

• Make bulletin board space available for small business advertising

• Create a customer referral program

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