The 7 Day Startup: You Don't Learn Until You Launch by Norris Dan

Author:Norris, Dan [Norris, Dan]
Language: eng
Format: epub, mobi
Published: 2014-09-25T21:00:00+00:00

Day 3 Task - Come up with a bunch of potential business names and evaluate them against the criteria above. Choose whichever one makes the most sense to you and run with it. Grab the best domain you can for that name. I have this chart and other resources at wpcurve.com/7daystartup

Day 4 - Build a Website in One Day

for under $100

“A good plan, violently executed now, is better than a perfect plan next week.” General George S. Patton, Jr.

Now that you have a business idea and name, you are ready to start articulating what your message will be.

1. The purpose of the landing page is twofold:

2. To start communicating with customers and learning how they respond.

To begin to build what will ultimately sell your product.

You don’t want to spend weeks or months on the landing page. One day is a reasonable amount of time to get a page ready.

There are a few general approaches you can take with setting up your site.

1. Create a site designed to capture email addresses before you ultimately launch in four days’ time.

2. Create a site that “pre-sells” your product before you launch it.

3. Create the actual sales page that you’ll use on launch day.

It’s imperative that on Day 7 you have a page with a payment button on it, because that is the only way you’ll learn if people want what you are offering.

Before then, it’s useful to put up a quick landing page that communicates something small about the idea. Even if it’s only for a few days, it doesn’t hurt to start communicating. You might be able to build a small list to email when you launch.

I’ll run through the detailed steps of how to set up a WordPress site for under $100. If you already know how to set up a WordPress site, or you already have one, feel free to skip this section. Further down in the chapter I discuss a simple marketing funnel that will be useful for you.

Depending on the technology you use, the steps may be slightly different. The prices are based on advertised deals at the time of writing.

Step 1 – Register a Domain ($4 - 5 minutes)

Once you are happy with your name, it’s time to register a domain. Ideally the .com is available, but if it’s not you can use another extension.

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