The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams by Tommy Baker

Author:Tommy Baker [Baker, Tommy]
Language: eng
Format: epub
Publisher: Archangel Ink
Published: 2018-02-19T03:00:00+00:00

E-MAIL AND SOCIAL MEDIA CAN WAIT

If you answered the question with e-mail and social media, try again. Even if your position is a social media manager or professional e-mailer, you’re going to answer it again. E-mail and social media are clarity killers—and put you in the driver’s seat for someone else’s vision.

They’re addicting and designed to be this way. According to Dr. Sriram Chellappan (Vishwanathan et al 2013), assistant professor of computer science at Missouri University of Science and Technology:

“About 5 to 10 percent of all Internet users appear to show web dependency, and brain imaging studies show that compulsive Internet use may induce changes in some brain reward pathways that are similar to that seen in drug addiction.”

We’ve become a culture obsessed with checking e-mail all day, many times even working with the e-mail tab open, waiting to be distracted. The power of the 1% Rule comes in identifying the weekly and daily execution steps that truly move your life and business forward. Former President Dwight D. Eisenhower gave a speech in 1954 where he stated:

“I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.”

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