Thank You for Arguing (Revised and Updated) by Jay Heinrichs
Author:Jay Heinrichs [Heinrichs, Jay]
Language: eng
Format: epub
Publisher: Crown
Published: 2020-04-21T00:00:00+00:00
Persuasion Alert
I employ a version of the reluctant conclusion here (“it did to me at first”): I myself was once turned off by the term, but its value compelled me to change my mind.
If this person sounds like a milquetoast, remember that deliberative argument deals with choices, and Aristotle saw the middle road as the shortest one to any decision. The mean lies smack in the middle of the audience’s values. In short, virtue is a temporary, rhetorical condition—a state of character, not a permanent trait—and you can find it in the middle of the audience’s opinions, or the sweet spot between the extreme ranges of a choice. A virtuous choice is a moderate one. Someone who chooses it has virtue.
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