Technology Entrepreneurship by Natasha Evers

Author:Natasha Evers
Language: eng
Format: epub
ISBN: 9781352011180
Publisher: Macmillan Education UK

1 The expression “product-market fit” was originally introduced by Andy Rachleff, the CEO and co-founder of Wealthfront, and a co-founder of Benchmark Capital.

2 https://web.stanford.edu/class/ee204/ProductMarketFit.html; https://a16z.com/2017/02/18/12-things-about-product-market-fit/.

MARKET VALIDATION AND ANALYSIS

Chapter

7

7.1LEARNING OBJECTIVES

After reading this chapter, you will be able to:

1.Conduct the market validation process for your idea;

2.Identify and employ the required methods for validating the business concept;

3.Undertake and employ the necessary frameworks for carrying out a full market ecosystem analysis for the technology;

4.Understand and conduct secondary desk research in the validation process and recognise the value of private information not in the public domain in gaining first-mover advantage;

5.Demonstrate the importance of marketing research in the market validation process and explain key market research concepts.

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