T-Shirts and Suits: A Guide to the Business of Creativity by David Parrish

Author:David Parrish
Language: eng
Format: epub
Tags: Creativity, Business, Creative business, Creative business guide, Creative business growth, Creative business management, Creative business start up, Creative business planning, Creative enterprise toolkit, Business of creativity, Business creativity, Creative enterprise, Creative entrepreneur, Creative entrepreneurship, Creative industries, Creative industry, Creative sector, Business and creativity, Ideas in action, Creative business guide, Creative marketing, Design business, Business of design, Digital business, Cultural business, Business of culture, Cultural industries, Creative economy, Creative strategy, How to make a living as a creative, How to make a living as an artist, How to make your creativity pay, How to sell creativity, Running a creative business, Running a creative company, Starting a creative business, Freelance business, Creative people, Creativity inc, Business of photography, Business of art, Arts business
Published: 2014-04-23T00:00:00+00:00

Key Points

Count your intangible assets as well as the tangible ones.

Assess your current intellectual assets as part of the PRIMEFACT analysis of your strengths and weaknesses.

Include your intellectual property – and its protection – in your business strategy.

Intellectual property should not only be protected but also exploited. How can you turn it into income directly or indirectly?

Are you sure you are not infringing on other people’s intellectual property rights?

Are your contracts with employees, clients and contractors clear about the ownership and transfer of intellectual property rights?

A creative enterprise’s wealth is more likely to lie in intangible assets than tangible ones.

What value do you have left in the business when all the employees have gone home?

Get expert advice on registering designs, trademarks and patents. How much value lies in the parts of your business that cannot just walk away?

Remember: the business of creativity is the art of turning recognition into reward and the science of turning intellectual property into income streams.

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