Starting an Online Business All-in-One For Dummies by Shannon Belew & Joel Elad

Starting an Online Business All-in-One For Dummies by Shannon Belew & Joel Elad

Author:Shannon Belew & Joel Elad [Belew, Shannon & Elad, Joel]
Language: eng
Format: epub
ISBN: 9781119648482
Publisher: Wiley
Published: 2020-04-07T00:00:00+00:00


Providing your own content on your site

Regardless of what kind of business you’re running, you should offer content to the buyer. Buyers want original information that they can’t get anywhere else. It’s like visiting a local store and persuading the owner, an expert in the field, to tell you all about products for sale and how to use them. One reason that Amazon is so successful is that it provides tons of customer and editor reviews, how-to guides, and bestseller lists.

Providing information can lead to more sales and happier customers. Start with information or entertainment that matters to your customers. If you sell books, have your employees provide their “picks” or short reviews of their favorite new releases for the month, or write the reviews yourself. If you sell consumer electronics, perhaps you can create and promote an unboxing of the product, or talk about shopping for the best digital camera and then compare some of the top brands and discuss their features, either through video or via a web page.

When you provide content for your website, don’t forget to include links and references to the products you sell. Avoid flashing banners and loud sounds; instead, post a thumbnail picture of the product you’re discussing, set up so that the customer can click the thumbnail and go straight to that product page.

You can also go above and beyond by providing information that anyone would want, not just your core customers. Provide links and sources to general news stories or local city guides, for example. You can specialize in an area and become the ultimate authority on it, in the hope that when people come to your site to read your content, they will stay and check out your product selection. Some financial websites are popular and ranked highly on search engines, for example, because they provide interactive tools such as rate calculators, which enable people to calculate the lowest interest payments necessary on a loan or a mortgage.



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