Start & Run a Copywriting Business (Start & Run Business Series) by Steve Slaunwhite

Author:Steve Slaunwhite
Language: eng
Format: mobi
Tags: BUSINESS & ECONOMICS / New Business Enterprises
ISBN: 9781770408135
Publisher: Self-Counsel Press
Published: 2012-02-23T14:00:00+00:00

The deadline

Once you have a few freelance copywriting jobs under your belt, you’ll have a good idea of how long it takes to complete certain assignments. This will help you negotiate deadlines with clients and schedule sufficient time to work at a comfortable, relatively stress-free pace.

However, you’re bound to receive many calls from clients who want you to meet tough — sometimes unbelievable — deadlines. This is especially true of ad agencies and design firms, which tend to work at a frenetic pace. You’ll receive requests such as, “I need this brochure written by the end of this week. Can you handle it?” Some clients will even expect you to work evenings and weekends. It’s not uncommon to receive a request on Friday for a job due the following Monday.

If you’re among the few who get energized by rush jobs and tough deadlines, great. But many of us are not. So when you are asked to tackle a project with an impossible timeline, you have every right to charge more.

Keep in mind, however, that if a client gives you a reasonable deadline, but you must work evenings and weekends because of the volume of work you have taken on, this isn’t the client’s fault. It’s yours. So your rush rate doesn’t apply here.

You don’t have to accept rush jobs. I have a policy of not accepting any assignment with a deadline of less than a full week — no matter how small the job is. I will break this rule, however, for very good clients if I can complete the job successfully and deliver quality work in the time available. But this is becoming rarer these days.

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